The Digest:
Football icons Lionel Messi, Cristiano Ronaldo, Kylian Mbappe, and Vinicius Jr have been transformed into official Lego minifigures for the new 'Editions' collection, timed for the 2026 World Cup. The quartet stars in an advert competing to complete a Lego World Cup trophy at a table. The collectable sets celebrate each player's unique journey, signature style, and national colours. Ronaldo and Messi previously appeared together in a famous Louis Vuitton chess campaign.
Key Points:
- The collaboration blends football fandom with creative collectable culture.
- Fans can now own brick-built versions of their football idols.
- The advert reinforces the Ronaldo-Messi rivalry in a playful new format.
- Lego's move taps into World Cup excitement months before kickoff.
- The collection appeals to both children and adult collectors.
Sources: Lego IG
