
The Digest:
Former BBNaija winner Phyna has claimed the reality show is losing credibility, arguing its fanbase is no longer expanding, and former contestants struggle to build lasting careers.
Key Points:
- Phyna said the show’s appeal and career longevity have declined.
- She noted the same fanbase migrates between seasons without new growth.
- Brands are reportedly less likely to sign ex-housemates as influencers.
- Contracts are rarely renewed once a new season airs.
- Public perception of BBNaija alumni has dropped in recent years.
- She stressed that only a genuine personal connection sustains a fanbase.
- The 28-year-old winner spoke in a video on Twitch.
Sources: The Cable, Twitch Video