The Digest:
Muyiwa Awoniyi, manager of Afrobeats sensation Tems, revealed that Nigerian artists earn only about $300 from one million streams within the country. In contrast, artists in markets like Sweden can earn up to $10,000 for the same streams.
Key Points:
- Nigerian artists earn only $300 for one million streams.
- In countries like Sweden, the same number of streams can fetch $8,000 to $10,000.
- The earnings difference is due to low music streaming subscription rates in Nigeria.
- Spotify charges ₦900 per month in Nigeria, significantly lower than in other markets.
- Awoniyi pointed to Spotify's territorial model for calculating royalties.
- The model disadvantages Nigerian artists globally, as it bases payments on regional streaming rates.
- Nigerian artists face challenges in getting fair compensation for their work.
Awoniyi’s comments shed light on the disparity in earnings for Nigerian artists compared to their global counterparts, highlighting the challenges posed by Nigeria’s low music streaming subscription rates and Spotify's regional pricing structure.
Rooted in the Storm.
Sources: Afrobeats Intelligence Podcast, Premium Times, Channels TV
