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The Digest:

The data from Spotify Wrapped 2025 confirms a decisive truth: Nigerian music is not just thriving; it is authoring the global soundtrack. The annual report paints a picture of a scene led by titans Wizkid and Davido, propelled by the established star power of Ayra Starr, and energized by a fearless new generation, all while expanding its international reach at a breathtaking pace.

Key Points:
  • Album Dominance: Wizkid's 'Morayo' is the most-streamed Nigerian album of the year, followed by Davido's '5ive'. Asake demonstrates remarkable depth with three albums in the overall Top 10.
  • Song & Share King: Davido also claims the most-shared song of the year with "With You" featuring Omah Lay, highlighting its pervasive cultural impact.
  • Female Artistry: Ayra Starr is Nigeria's most-streamed female artist for the second consecutive year, leading a powerful cohort that includes Tems, Qing Madi, and Tiwa Savage.
  • New Voices Rise: Breakout stars like Fido ("Joy Is Coming") and FOLA ("Lost") crash into the Top 10 songs, signaling strong audience appetite for fresh sounds.
  • Global Export Soars: Global listening to Nigerian music grew by 22%. Burna Boy leads as the most-exported artist, while Rema's "Calm Down" remains the most-exported local song for the third year running.
  • Local Consumption Boom: Nigerians streamed over 1.3 billion hours of music on Spotify, with local music consumption jumping by an incredible 82%.
This is more than a yearly recap; it is a seismic readout of a culture in full command. The data proves that from established legends to emerging voices, Nigeria's sound is both the root and the future, firmly planted while its storm of influence spreads worldwide.

Sources: Pulse Nigeria, Vanguard, Leadership