The Digest:Social media platform X has announced changes to its revenue-sharing model, shifting focus to reward content that resonates with local audiences. The update, disclosed by Head of Product Nikita Bier, will give greater weight to impressions from a creator's home region, neighboring countries, and users who share similar languages. The move aims to discourage creators from targeting audiences in the US and Japan purely to maximize engagement, instead encouraging more diverse and regionally relevant conversations. The new system takes effect on Thursday.
Key Points:
- Nigerian creators may benefit from the shift, as content tailored to local audiences could now receive better revenue weighting.
- The change aims to reduce "engagement gaming" where creators target high-value regions like the US and Japan regardless of content relevance.
- X hopes the update will foster a richer community with relevant posts for users in all parts of the world.
- Creators are encouraged to build audiences within their local communities rather than chasing global engagement.
- The update reflects X's evolving priorities under Elon Musk's ownership.
As X pivots toward rewarding locally relevant content, Nigerian creators have an opportunity to monetize their regional audiences more effectively, potentially reshaping the platform's content ecosystem.
Sources: Tribune Online
