The Digest:
YouTube is updating its monetization policy for the YouTube Partner Program (YPP) starting July 15, 2025, targeting low-effort, repetitive, and AI-generated content. The platform aims to protect authentic creators and enhance content quality.
Key Points:
- YouTube will restrict monetization for low-effort, repetitive, and AI-driven content.
- Mass-produced videos and auto-generated content with minimal human input are targeted.
- Repetitive videos and superficial edits without value will also be demonetized.
- Channels using these practices risk removal from YPP.
- Only original and authentic content, such as educational videos, creative entertainment, and unique narration, will be eligible for monetization.
- AI can be used as long as creators add meaningful human value through analysis or customization.
- YouTube's move is aimed at improving content quality and rewarding authentic creators.
YouTube’s new rules focus on promoting quality content and supporting creators who offer unique and original work. The shift will affect AI-driven content, as only those adding real value will be able to monetize their videos.
Sources: YouTube News
