The Digest:
Nigerian artist Zlatan Ibile has stated he would rather invest in property than fund upcoming musicians. Speaking on the Afrobeats Podcast, the singer cited the prohibitively high costs of music marketing and promotion as the primary reason for his pragmatic financial stance, highlighting a shift from earlier eras when backing new talent was less financially daunting.
Key Points:
- Zlatan Ibile stated he prefers buying houses over investing in new artists.
- He attributed this to the current "outrageous" costs of music marketing.
- The artist contrasted this with past eras when investors readily supported labels.
- Zlatan revealed his primary career motivation is achieving financial stability.
- He shared that his early career was marked by significant pressure and anxiety.
- Zlatan had previously launched his own record label, Zanku Records, in 2020.
- He worked as a bricklayer before finding fame in the music industry.
Sources: The Cable, Notjustok
