The statistics are a bit dire: 20 per cent of small businesses do not make it past their first year — and fully half will close their doors before their five-year anniversary. Nonetheless, eager entrepreneurs regularly take the plunge in order to follow their dreams of owning …
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As far as your online audience is concerned, all your business is, is a selection of social media accounts. And, unless you communicate with your audience effectively and convert them to customers, a group of social media accounts is all your business will remain to such a crowd. Luckily, social...
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