Business BlackBerry Might Give Up Making Phones - Business Insider

[Vunderkind]

BlackBerry won't continue making smartphones if it can't make any profit on them, CEO John S. Chen said in an interview with Reuters.


Chen said he thinks BlackBerry can still make a profit if it's able to ship about 10 million phones a year.

But that's nowhere near the volume its biggest competitors sell. For example, Apple sold 51 million iPhones in the last quarter of 2013 alone.

"If I cannot make money on handsets, I will not be in the handset business," Chen told Reuters.

Instead, BlackBerry seems to be shifting its focus from the consumer market to the enterprise market. Today, it's holding a press event to go over its plans for mobile devices for large companies.

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Source: Business Insider

 

[leo]

@Vunderkind I have never been a BB fan but this is Smart move, I think companies will buy Blackberrys for EMM or they should go and pitch their tent somewhere else.

 

[Vunderkind]

I wonder if they have something tangible to bring into the mobile software market. That would have perhaps been the best course of action. The mobile network framework is still open to developers who can change handicaps where smartphones are concerned in general. Problem is, it is getting harder to be innovative nowadays.

These times would have been easier for BlackBerry to navigate if it wasn't as 'big' as it is now. Anyway, we can watch to see if the enterprise market is the solution for the current situation, @leo