Business Cash-Is-King Lifestyle Targeted as Nigeria Pushes Plastic - Business Week

Vunderkind

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It was really nothing more than a routine afternoon stroll in a Lagos shopping mall. Abiola Rasaq, a 30-year-old equity analyst, took some friends to lunch at Kentucky Fried Chicken and bought a few shirts.

What made the outing extraordinary was how he paid. In a country where all but 2 percent of transactions are carried out in cash, Rasaq pulled out a debit card, dispensing with the wads of notes that Nigerians have grown used to stuffing in their pockets after a decade of inflation averaging 11.9 percent.

“You didn’t have such experiences in the past,” said Rasaq, the head of research at Lagos-based UBA Capital Plc. (UBCAP) “I have issued fewer checks in the last 12 months and have paid for most of my shopping at formal stores with cards.”

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Source: Business Week
 

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