Sports Chelsea Cancels Adidas Deal 6 Years Early

kemi

Social Member
Chelsea have ended their sponsorship deal with Adidas six years early in order to enter a new contract with a rival kit manufacturer, the German sportswear giant announced on Wednesday.

adidas chelsea.jpg

The deal, reported to have been worth £300 million ($434.1 million, 379.6 million euros) over 10

years, had been due to end on June 30, 2023, but will now conclude on the same date next year.

Adidas have been making Chelsea's kits since 2006. Chelsea have agreed to pay Adidas compensation.

"Chelsea Football Club and adidas AG announced today that they have mutually agreed to terminate their existing partnership agreement prematurely," Adidas said in a statement.

"This mutual agreement on early termination of the agreement will allow Chelsea Football Club

to enter a new equipment agreement with a competitor of adidas AG.

Chelsea's 10-year contract with Adidas, signed in June 2013, was the biggest shirt deal in premier league history.
 
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