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LequteMan
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Nigerian online marketplace Dealdey has been acquired by Ringier Africa, a subsidiary of Swiss media conglomerate, in partnership with Silvertree Internet Holdings.
There had been reports earlier that Dealdey was struggling and it was only a matter of time before it gets acquired. The value of the deal is yet to be disclosed. It's believed that Ringier Africa aims to expand beyond the publishing/digital marketing niche by delving into the e-commerce niche.
Speaking about the acquisition, Leonard Stiegeler, the General Manager for Ringier Africa said, “Ringier Africa has identified e-commerce as a key area for growth and we are excited by the inclusion of DealDey in the Ringier Africa Deals Group. With the addition of e-commerce-experienced Silvertree as a partner and investor, we are on track to significantly increase out interest in the space, with particular focus on service the most important markets of Nigeria, Ghana and Kenya.”
There had been reports earlier that Dealdey was struggling and it was only a matter of time before it gets acquired. The value of the deal is yet to be disclosed. It's believed that Ringier Africa aims to expand beyond the publishing/digital marketing niche by delving into the e-commerce niche.
Speaking about the acquisition, Leonard Stiegeler, the General Manager for Ringier Africa said, “Ringier Africa has identified e-commerce as a key area for growth and we are excited by the inclusion of DealDey in the Ringier Africa Deals Group. With the addition of e-commerce-experienced Silvertree as a partner and investor, we are on track to significantly increase out interest in the space, with particular focus on service the most important markets of Nigeria, Ghana and Kenya.”