Business Facebook Apologize for Banning 'Too Fat Photo' For Ad

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Facebook has apologised after refusing to run an advert featuring plus-sized model Tess Holliday wearing a bikini.

“It was a mistake and has now approved the image”, the social network told the BBC.

Australian feminist group Cherchez La Femme had expressed fury after Facebook rejected their advert for an event designed to promote body positivity.

“Ads may not depict a state of health or body weight as being perfect or extremely undesirable,” Facebook wrote. “Ads like these are not allowed since they make viewers feel bad about themselves. Instead, we recommend using an image of a relevant activity, such as running or riding a bike.”

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