Metro How Nigerians will watch, talk, tweet and cheer the Super Eagles - BusinessDay


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Tomorrow, when Nigeria’s Super Eagles play Iran’s Team Melli at Arena da Baixada in Curitiba, Brazil, most Nigerians will follow the match on TV and Twitter. The World Cup, hosted by Brazil from June 12 to July 13 will be the most social sporting event ever.

Sixty-four years ago, when Brazil hosted the World Cup majority of the 66 million Nigerians on Facebook and the 1.8 million with a Twitter account had not been born (93 percent of Nigerians are between 0 to 45 years old). Facebook was founded in 2004 and Twitter in 2006.

Before the kick-off at Arena de Sao Paulo last Thursday there had been more tweets about the 20th World Cup than the total number of tweets during the 2010 event in South Africa. On Twitter, Nigerians are the third-most active talking about the World Cup. Nigerians, too, spend the most time on their smartphones in a survey by Millward Brown, a media research company.

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Source:Business Day Online


Image credit: Daily Mail
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