Vunderkind
Social Member
A Japanese online retail store has branched into new merchandise: the production of brassieres, knickers and silky nighties for MEN. And they look exactly like clothing items that would be more at home in a woman’s wardrobe.
These brand new clothes from the clothing company called Wish Room Men’s, sold on one of Japan’s largest shopping malls, Rakuten, should hit the stores by the middle of February.
The producers have taken care to mention that the clothes are not just women’s briefs sold for men, but lingerie designed for the male build. It might be interesting to note that although the bras have all the frills and flowers of typical bras, Wish Room Men’s have had the presence of mind to exclude the padding for the bra cups so they sit more ‘naturally’ with the average man’s breasts.
In their own words, Wish Room Men’s wants to give men the chance to “enjoy the same kind of soft, luxurious undergarments that women are used to.”
The spokesman for the company himself already wears the bra underneath his clothing. Executive Director for the company, Akiko Okunomiya expressed her pleasant surprise at the number of men who have come around to embrace their inner woman.
She says, “I think more and more men are becoming interested in bras. Since we launched the men’s bra, we’ve been getting feedback from customers saying “Wow, we’d been waiting for this for such a long time.”
