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LequteMan
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IMAX Corporation yesterday signed an agreement with Filmhouse Cinemas, Nigeria's largest chain of movie theaters.
The agreement entails creation of an IMAX theater to be located in a new construction project in Lagos, the country's largest city with a population of more than 20 million.
The deal, announced at CineEurope, marks the first-ever IMAX agreement in not only Nigeria but West Africa as a whole.
"Our mission is to establish the best movie-going experience in Nigeria. IMAX will help us realize this goal by delivering an immersive and differentiated experience previously unavailable to Nigerian moviegoers," said Kene Mkparu, CEO, Filmhouse Cinemas.
"We are delighted to join forces with Filmhouse Cinemas and enter Nigeria, which represents a key strategic move for our expansion inAfrica. Recent reports project that Nigeria's entertainment and media revenues will reach an estimated $8.5 billion by 2018 - more than doubling from 2013," said Andrew Cripps, President, IMAX EMEA.
The agreement entails creation of an IMAX theater to be located in a new construction project in Lagos, the country's largest city with a population of more than 20 million.
The deal, announced at CineEurope, marks the first-ever IMAX agreement in not only Nigeria but West Africa as a whole.
"Our mission is to establish the best movie-going experience in Nigeria. IMAX will help us realize this goal by delivering an immersive and differentiated experience previously unavailable to Nigerian moviegoers," said Kene Mkparu, CEO, Filmhouse Cinemas.
"We are delighted to join forces with Filmhouse Cinemas and enter Nigeria, which represents a key strategic move for our expansion inAfrica. Recent reports project that Nigeria's entertainment and media revenues will reach an estimated $8.5 billion by 2018 - more than doubling from 2013," said Andrew Cripps, President, IMAX EMEA.
