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LequteMan
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MultiChoice Nigeria on Friday has announced that there will be no price increase for subscribers on its DStv service.
The firm in a statement stated that it decided against the imposition of price increase because it recognises the biting effects of the current economic situation on subscribers.
“We are extremely pleased to announce that there will be no price increase on DStv subscriptions this April on any of the bouquets. Barring any further external economic shocks, we do not anticipate a price increase in 2016. This means that from next month, DStv subscribers can fully immerse themselves in the exciting world of DStv entertainment, at no extra cost,” said John Ugbe, Managing Director, MultiChoice Nigeria.
The company explained that it has endured a tough year, which has seen its markets suffer as a result of commodity and oil price weakness, coupled with the huge devaluations of local currencies. Most of its costs, it said, are incurred in dollars, forcing it to pass through price increases in 2015.
“But we are not alone! Our subscribers, our biggest asset, are suffering. So we are going to do our bit. We’ve decided to absorb some of the pain and not impose a price increase on any of our DStv bouquets in April as we usually do,” the statement said.
The firm in a statement stated that it decided against the imposition of price increase because it recognises the biting effects of the current economic situation on subscribers.
“We are extremely pleased to announce that there will be no price increase on DStv subscriptions this April on any of the bouquets. Barring any further external economic shocks, we do not anticipate a price increase in 2016. This means that from next month, DStv subscribers can fully immerse themselves in the exciting world of DStv entertainment, at no extra cost,” said John Ugbe, Managing Director, MultiChoice Nigeria.
The company explained that it has endured a tough year, which has seen its markets suffer as a result of commodity and oil price weakness, coupled with the huge devaluations of local currencies. Most of its costs, it said, are incurred in dollars, forcing it to pass through price increases in 2015.
“But we are not alone! Our subscribers, our biggest asset, are suffering. So we are going to do our bit. We’ve decided to absorb some of the pain and not impose a price increase on any of our DStv bouquets in April as we usually do,” the statement said.
