Business Nigeria's eTranzact Records Major Milestones

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LequteMan

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Nigerian payments provider, eTranzact International Plc. has given itself a face-lift, recording several major milestones.

On Tuesday, the company announced a corporate re-brand and strategic re-positioning during a press conference at the Intercontinental Hotel in Lagos.

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The firm spoke about its growth process and some of the challenges it has encountered over the past 13 years. eTranzact CEO, Valentine Obi said the company handled about 115 million transactions worth $30 billion in 2015. eTranzact has grown its turnover from $7.1 billion in 2014 to $8.6 billion in 2015, and profit before tax from $0.6 billion in 2014 to $1.1 billion in 2015. This signifies a 22 percent growth in turnover and 76 percent growth in profit before tax respectively.

“The new eTranzact identity shows how much our brand has evolved since we launched in 2003 and expanded to other countries. We have always been at the forefront of innovation, providing complex and powerful technology with simple interfaces to enable efficient, convenient and cost-effective means of payment on all channels, “ said Valentine Obi.

The firm also unveiled its newly transformed logo at the event. The old logo, which looked like it was stuck in 2003 (when the company was founded), definitely needed to be replaced.

old logo.PNG

etranzact's old logo
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the new logo
 
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