Nike’s global vice-president, Max Blau, has revealed why Cristiano Ronaldo never plays with black boots.
The Real Madrid superstar’s partnership with the sports giants began in 2003, the same year he moved to Manchester United from Sporting Lisbon. And just last month, he signed a lifetime deal with Nike.
The lifetime endorsement deal is reportedly worth as $1billion.
Ronaldo has worn 60 different kinds of Nike cleats over 13 years, but he might not been seen in anything black in the future.
“It all starts with him,” Blau told Goal.
“I think he’s amazing, but he’s the first to say ‘I can improve’. He says he can get better and will do his part, but he needs us to do ours too.
“That puts a lot of pressure on us. We have to come up with something to help him. That’s how we came up with the new Mercurial Superfly [the boots Ronaldo currently wears].
“Every player has their favourite colour, and it’s been scientifically proven that the colour of the boots activates chemicals in the player’s mind.
“When you feel better, you play better. The main reason of the colour is to give confidence. For example, Cristiano Ronaldo doesn’t like to wear black boots because he says black looks slow and he wants to feel fast.”
The Real Madrid superstar’s partnership with the sports giants began in 2003, the same year he moved to Manchester United from Sporting Lisbon. And just last month, he signed a lifetime deal with Nike.
The lifetime endorsement deal is reportedly worth as $1billion.
Ronaldo has worn 60 different kinds of Nike cleats over 13 years, but he might not been seen in anything black in the future.
“It all starts with him,” Blau told Goal.
“I think he’s amazing, but he’s the first to say ‘I can improve’. He says he can get better and will do his part, but he needs us to do ours too.
“That puts a lot of pressure on us. We have to come up with something to help him. That’s how we came up with the new Mercurial Superfly [the boots Ronaldo currently wears].
“Every player has their favourite colour, and it’s been scientifically proven that the colour of the boots activates chemicals in the player’s mind.
“When you feel better, you play better. The main reason of the colour is to give confidence. For example, Cristiano Ronaldo doesn’t like to wear black boots because he says black looks slow and he wants to feel fast.”