The Managing Director, MultiChoice, John Ugbe, has explained why the company made a price adjustment of five per cent on all its DStv and GOtv packages.
Ugbe told Punch correspondent that the decision was taken after careful consideration of the market and review of its business operations.
Ugbe said, “We announced last year that we would do everything possible to hold the price barring any extreme factors. However, all our content is purchased in dollars and although we have done everything possible to hold the prices even with the prices of everything else going up, we are now left with no choice but to adjust our subscription prices from May 1.
“Our key priority is to put subscribers’ needs at the heart of everything we do and, therefore, in determining the price adjustment, we took into account many factors, including the impact on the customer; current inflation, which stands at 19 per cent; programming costs; and efficiencies within the company.”
Ugbe said that MultiChoice had worked hard to keep the fees manageable.
“The DStv Premium, DStv Compact+, DStv Compact, DStv Family and DStv Access packages will continue to be available at varying pricing points to allow subscribers flexibility in price and choice without compromising quality or variety. We thank our customers for their support during the past year,” he added.
Ugbe told Punch correspondent that the decision was taken after careful consideration of the market and review of its business operations.
Ugbe said, “We announced last year that we would do everything possible to hold the price barring any extreme factors. However, all our content is purchased in dollars and although we have done everything possible to hold the prices even with the prices of everything else going up, we are now left with no choice but to adjust our subscription prices from May 1.
“Our key priority is to put subscribers’ needs at the heart of everything we do and, therefore, in determining the price adjustment, we took into account many factors, including the impact on the customer; current inflation, which stands at 19 per cent; programming costs; and efficiencies within the company.”
Ugbe said that MultiChoice had worked hard to keep the fees manageable.
“The DStv Premium, DStv Compact+, DStv Compact, DStv Family and DStv Access packages will continue to be available at varying pricing points to allow subscribers flexibility in price and choice without compromising quality or variety. We thank our customers for their support during the past year,” he added.
