IFitness is trending after announcing a subscription price increase from ₦24,890 to ₦38,958 for all branches, effective November 1, 2024. Members in Ikorodu and Ibadan will pay ₦28,985, up from ₦19,890. Despite complaints, many customers plan to continue their memberships amid mixed social media reactions.
IFitness has sparked a wave of discussions online following its recent subscription price hike. Starting November 1, 2024, the monthly fees will increase from ₦24,890 to ₦38,958 across all branches, while members in Ikorodu and Ibadan will see their rates rise from ₦19,890 to ₦28,985. This marks the first price increase since November 2023, catching many customers off guard just as they were anticipating the festive season.
Despite the backlash, customers have indicated they are likely to continue their memberships. Reactions on social media have been mixed, with many users expressing frustration over the sudden hike.
While the price adjustment has generated complaints, many members seem resigned to the increase, highlighting a complex relationship with fitness memberships. As IFitness becomes a trending topic, the company faces scrutiny over its pricing strategy, leaving customers to weigh their options as they navigate the changes ahead.
