Saudi Arabia makes history with its first fashion show, the Red Sea Fashion Week, featuring swimsuits without head coverings. Held at the St. Regis Red Sea Resort, the event reflects the kingdom's evolving approach to fashion and cultural expression, aligning with efforts to modernize and diversify its economy beyond oil.
Saudi Arabia marked a historic milestone with its inaugural fashion show, the Red Sea Fashion Week, held at the St. Regis Red Sea Resort. Breaking cultural norms, the event featured women modeling swimsuits without head coverings, representing a departure from the conservative dress codes traditionally enforced in the kingdom. Organized as part of the Red Sea Global project, a key component of Saudi Arabia's Vision 2030 reform plan, the fashion show symbolized the country's efforts to modernize and diversify its economy beyond oil.
Influenced by Islamic law, Saudi Arabia has historically maintained strict dress codes for women, with the abaya and headscarf commonly worn in public. However, recent years have seen a gradual relaxation of these norms, reflecting a broader push for social reforms under Crown Prince Mohammed bin Salman's leadership.
The swimwear collection showcased at the Red Sea Fashion Week was designed by Moroccan fashion designer Yasmina Qanzal. Comprising mostly one-piece swimsuits in vibrant hues such as red, beige, and blue, the collection represented a fusion of elegance and cultural sensitivity. Models walked the runway with exposed shoulders and partially visible midriffs, signaling a departure from traditional conservative attire.
