Ruth Kadiri criticizes Nollywood producers who pressure actors with unrealistic expectations, like achieving a million YouTube views in one day. She urges actors to focus on their craft rather than short-term metrics, emphasizing that success isn't defined by views. Kadiri advocates for creative freedom in filmmaking.
Ruth Kadiri, a renowned Nollywood actress and filmmaker, has expressed frustration with producers who pressure actors to achieve unrealistic expectations, particularly demanding a million views on YouTube within a short time. Kadiri criticized these producers for judging a film's success based on immediate online performance, calling it a reflection of their lack of understanding of how platforms like YouTube work.
In a recent Instagram post, Kadiri urged actors to ignore such pressures and focus on perfecting their craft instead. She emphasized that one million views should not define the success or failure of a film. “A good production requires more than your face,” she stated, advising actors not to let these misguided expectations affect their joy and creativity.
Kadiri, known for her work in movies like Boys Cot and Matters Arising, has been a significant figure in Nollywood, with over fifty films under her belt. She recently explained why she has turned to YouTube to release her films, citing the restrictive nature of Nigeria's film industry and the platform's ability to give her the creative freedom to express herself fully.
By sharing her perspective, Kadiri hopes to shift the focus from superficial metrics like YouTube views to a broader appreciation for quality storytelling and artistry in Nigerian cinema.
