The Ojude Oba Festival has captured social media imagination in recent years through spectacular displays of colour, fashion, and tradition in Ijebu Ode.
Our series explores what makes this annual celebration compelling to both participants and observers. From preparation dynamics to viral moments, fashion choices to community organisation, we offer thoughtful glimpses into one of Nigeria's most visually striking cultural events.
Whether you're curious about attending, interested in Nigerian cultural expressions, or wondering what drives viral cultural moments, this series offers contemplative insights into the intersection of tradition and modernity.