L
LequteMan
Guest
Nigeria’s advertising industry has recorded a 5.2 per cent increase in media spending from N93.1bn in 2014 to N97.9 billion in 2015, MediaFacts has revealed.
Television ads attracted 40% of the total media spending, which is N39bn. It also recorded the highest ad revenue. Advertising expenditure that went to the print media, outdoor and radio stations were N23.7 billion, N20.1 billion and N15.1 billion, respectively.
“The 2014/2015 electioneering campaigns and the successful change in government may have positively impacted on the advertising spending in 2015, as it recorded a positive growth of about N4.8 billion over 2014 total media spending," MediaFacts added.
Mediafacts is produced annually by MediaReach OMD. It is a key media resource for marketing professionals in West and Central Africa.
Television ads attracted 40% of the total media spending, which is N39bn. It also recorded the highest ad revenue. Advertising expenditure that went to the print media, outdoor and radio stations were N23.7 billion, N20.1 billion and N15.1 billion, respectively.
“The 2014/2015 electioneering campaigns and the successful change in government may have positively impacted on the advertising spending in 2015, as it recorded a positive growth of about N4.8 billion over 2014 total media spending," MediaFacts added.
Mediafacts is produced annually by MediaReach OMD. It is a key media resource for marketing professionals in West and Central Africa.
