Business Apple Unveils New Watch That Learn About You Over Time

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Apple executives announced the latest generations of the iPhone and Apple Watch yesterday in San Francisco, and both devices have a focus on fitness-minded consumers.

Apple’s smartwatch offering updated for the first time since its 2014 inception now is “swimproof” and comes equipped with GPS as well as ability to learn about you over time.

The new hardware allows for apps to keep track of fitness metrics like laps swum, calories burned and miles run.

The watch will learn about you over time,” said Jeff Williams, Apple’s chief operating officer.

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“You’ll get GPS-accurate pace and distance,” he said, adding that programmers will be able to take advantage of the GPS feature.

Apple will offer two versions of its smartwatch: Series One, which is similar to the original but with a faster processor for $269, and Series Two, which has GPS and other new features for $369 and will be available in a special Nike-branded version.

Pre-orders begin Sept. 9.
 
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