Temitope
Temitope Akinola
Foods and Drinks Company, Chi Limited has unveiled a promo for its fruit drink brand, Capri-Sonne. This is coinciding with the global release of the movie The Minions.
The Minions is a 2015 3D computer-animated comedy film and a presequel/spin off to the Despicable Me franchise. Minions are small, yellow impulsive creatures with odd innocence which endears them to viewers and make them relatable.
The promo according to the brand handlers, would bring lots of excitement for children across Nigeria as they have the opportunity to win free gifts in every carton of their favourite Capri=Sonne. Items that would be won include; Beach ball, magnet, goggle, magnetic frame, key chain, activity set among others.
The promo is widely publicized on major regional and national television channels and radio stations. The campaign is also being driven through advertisements on print, billboards including social media platforms such as Facebook and Twitter where young fans can win loads of free gifts by participating in fun Minion games.
The brand is also connecting with consumers making through consumer engagement platforms such as trade activations in open markets and consumer activations like taste trials in schools and shopping malls.
Managing Director, Chi Limited, Deepanjan Roy, said the company is confident that the Capri-Sonne Minions Promo will create excitement, buzz, adventure and fun among children across Nigeria.
The Nation
The Minions is a 2015 3D computer-animated comedy film and a presequel/spin off to the Despicable Me franchise. Minions are small, yellow impulsive creatures with odd innocence which endears them to viewers and make them relatable.
The promo according to the brand handlers, would bring lots of excitement for children across Nigeria as they have the opportunity to win free gifts in every carton of their favourite Capri=Sonne. Items that would be won include; Beach ball, magnet, goggle, magnetic frame, key chain, activity set among others.
The promo is widely publicized on major regional and national television channels and radio stations. The campaign is also being driven through advertisements on print, billboards including social media platforms such as Facebook and Twitter where young fans can win loads of free gifts by participating in fun Minion games.
The brand is also connecting with consumers making through consumer engagement platforms such as trade activations in open markets and consumer activations like taste trials in schools and shopping malls.
Managing Director, Chi Limited, Deepanjan Roy, said the company is confident that the Capri-Sonne Minions Promo will create excitement, buzz, adventure and fun among children across Nigeria.
The Nation
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