L
LequteMan
Guest
Auto manufacturer, Ford, is aiming to be the dominant player in Nigeria's automobile industry.
The President/CEO Sub Saharan African Region, Ford Motor Company, Mr. Jeff Nemeth recently said Nigeria remains the largest auto market in Africa and added that the buying power of her middle class is increasing exponentially.
This presents a huge opportunity for the company, he said.
He noted that vehicle sales in Middle East & Africa are estimated to grow 40 per cent by 2020 and revealed that the company plans to launch at least 30 new vehicles by 2020 in Middle East & Africa.
He said the auto maker’s ultimate ambition is to corner 50 per cent of the Nigerian auto market, which remains a significant market in Ford’s Sub-Saharan Africa (SSA) region and accounts for a solid percent of its regional sales.
Mr. Nemeth pointed out that about 54 per cent of Nigeria’s 170 million population constitute the working class whose purchasing power is increasing and this was why Ford was committed to increasing its market share in Nigeria and other key African markets in the future.
He spoke recently in Lagos, on the sideline of the official announcement of the Ford vehicle assembly and unveiling of the first Ford Ranger truck to come off its assembly line in Nigeria.
The President/CEO Sub Saharan African Region, Ford Motor Company, Mr. Jeff Nemeth recently said Nigeria remains the largest auto market in Africa and added that the buying power of her middle class is increasing exponentially.
This presents a huge opportunity for the company, he said.
He noted that vehicle sales in Middle East & Africa are estimated to grow 40 per cent by 2020 and revealed that the company plans to launch at least 30 new vehicles by 2020 in Middle East & Africa.
He said the auto maker’s ultimate ambition is to corner 50 per cent of the Nigerian auto market, which remains a significant market in Ford’s Sub-Saharan Africa (SSA) region and accounts for a solid percent of its regional sales.
Mr. Nemeth pointed out that about 54 per cent of Nigeria’s 170 million population constitute the working class whose purchasing power is increasing and this was why Ford was committed to increasing its market share in Nigeria and other key African markets in the future.
He spoke recently in Lagos, on the sideline of the official announcement of the Ford vehicle assembly and unveiling of the first Ford Ranger truck to come off its assembly line in Nigeria.
