L
LequteMan
Guest
Nigerians met the recent news of Multichoice's increase in DStv's subscription fees with an outrage. Most people felt the increase was unwarranted and unjustified.
Multichoice Nigeria cited inflation, satellite lease and programming costs as reasons for the increment, reasons many found incoherent and illogical.
In a bid to stop the increment, two Nigerians dragged the company to court and got an injunction stopping the implementation of the increment, but DStv went ahead with the planned implementation anyway, sparking another outrage from Nigerians.
However, instead of venting their anger on Twitter and Facebook, there are things Nigerians can do to end the monopoly.
Multichoice has a strong grip on Nigeria's satellite tv market despite competition from Startimes, MyTV, and the rest and the reason isn't far fetched.
The fact is that most DSTV subscribers do so because of football, especially the English Premier League. Nigerians will do anything to watch West Ham play Chelsea or Liverpool play Arsenal just as they will do for UEFA Champions League.
A critical action by FG is to demand that broadcast rights for premiership matches in Nigeria should not be sold to only one bidder but multiple bidders as we have in some African countries.
Nigerians can demand for this from its government as this can break the monopoly of Multichoice.
There is nothing else on offer that justifies the price increase. Old movies that are repeated endlessly remain the major menu on DSTV's channels.
#Nigeria #DSTV #NBC #Multichoice
Multichoice Nigeria cited inflation, satellite lease and programming costs as reasons for the increment, reasons many found incoherent and illogical.
In a bid to stop the increment, two Nigerians dragged the company to court and got an injunction stopping the implementation of the increment, but DStv went ahead with the planned implementation anyway, sparking another outrage from Nigerians.
However, instead of venting their anger on Twitter and Facebook, there are things Nigerians can do to end the monopoly.
Multichoice has a strong grip on Nigeria's satellite tv market despite competition from Startimes, MyTV, and the rest and the reason isn't far fetched.
The fact is that most DSTV subscribers do so because of football, especially the English Premier League. Nigerians will do anything to watch West Ham play Chelsea or Liverpool play Arsenal just as they will do for UEFA Champions League.
A critical action by FG is to demand that broadcast rights for premiership matches in Nigeria should not be sold to only one bidder but multiple bidders as we have in some African countries.
Nigerians can demand for this from its government as this can break the monopoly of Multichoice.
There is nothing else on offer that justifies the price increase. Old movies that are repeated endlessly remain the major menu on DSTV's channels.
#Nigeria #DSTV #NBC #Multichoice
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