L
LequteMan
Guest
Nigerian Political parties have so far spent an amazing N5bn on for adverts and rallies for the 2015 general elections - which is an estimate.
According to a Vanguard report, the head of most advertising agencies has lost track of the amount spent by the politicians and federal and state advert regulatory agencies have expressed displeasure over publications of unapproved advert materials.
Last year, the Advertising Agencies Association of Nigeria, AAAN had projected that the 2015 general elections will contribute billions of naira to the advert industry, an amount it said will form major part of the advertising spend for the 2015 advertising year. But from recent development and the run of political campaigns so far, the projection has been surpassed in terms of adspend.
However, advert practitioners feel the estimate is much less than what has been spent, going by the inability of heads of sectoral bodies in the advert industry to track the amount spent by politicians, as a result of the haphazard nature the adverts were given out.
“If you look at the way they have used the press, wrap around that costs millions, there are lots of heavy charges paid, lots of them up to N20 million for one material, five or more pages of newspapers in a day, and you have several days in a week, I tell you, they have spent billions, but the truth is that it is difficult to know exactly how much they are spending. Mind you, the spending still continues, so you do not know yet, may be after the whole campaign, you can sit down and calculate and put some figures to it," Kayode Olagesin, Managing Director of Towncriers, an activation agency says.
Reacting to the issue of non- disclosure of amount spent on the 2015 elections so far, Mr. Andre Nduneche, Lead Consultant, Image Machine Advertising, said Nigerians can only speculate as politicians are secretive when it comes to disclosing budgets on advertising.
#Nigeria #AAAN #APC #PDP
According to a Vanguard report, the head of most advertising agencies has lost track of the amount spent by the politicians and federal and state advert regulatory agencies have expressed displeasure over publications of unapproved advert materials.
Last year, the Advertising Agencies Association of Nigeria, AAAN had projected that the 2015 general elections will contribute billions of naira to the advert industry, an amount it said will form major part of the advertising spend for the 2015 advertising year. But from recent development and the run of political campaigns so far, the projection has been surpassed in terms of adspend.
However, advert practitioners feel the estimate is much less than what has been spent, going by the inability of heads of sectoral bodies in the advert industry to track the amount spent by politicians, as a result of the haphazard nature the adverts were given out.
“If you look at the way they have used the press, wrap around that costs millions, there are lots of heavy charges paid, lots of them up to N20 million for one material, five or more pages of newspapers in a day, and you have several days in a week, I tell you, they have spent billions, but the truth is that it is difficult to know exactly how much they are spending. Mind you, the spending still continues, so you do not know yet, may be after the whole campaign, you can sit down and calculate and put some figures to it," Kayode Olagesin, Managing Director of Towncriers, an activation agency says.
Reacting to the issue of non- disclosure of amount spent on the 2015 elections so far, Mr. Andre Nduneche, Lead Consultant, Image Machine Advertising, said Nigerians can only speculate as politicians are secretive when it comes to disclosing budgets on advertising.
#Nigeria #AAAN #APC #PDP
