L
LequteMan
Guest
Nigeria- The launch of Ace Roots, a bitter drink, into the Nigeria market has signaled the beginning of a long awaited marketing battle between owner of the brand, Daily Independent reports.
Prior to the launch of Orijin into the Nigerian market, little was known about many bitter drinks particularly among some certain class of the society. At best, the proliferations of brands such as Osomo, Alomo bitters among others was largely considered as inferior due to the caliber of people that were attracted to them.
But the arrival of Orijin, which many doubted its success, soon changed all that perception with Nigerians and beer drinkers embracing the new bitter drink. Having recorded success in attracting a large portion of beer drinkers, Orijin later launched out with three variants, including ready to drink.
However, if there is anything that continues to amaze many brand analysts, it is the manner in which the brand got acceptability, despite little effort to market the product.
Now that a new product, Ace Roots, has come to give Orijin and other known brands a run for their money in their marketplace, particularly in the area of category in which they play, there are feelings in some quarters, especially among brand handlers that the entrance is an indication that a tough battle may be lying ahead
click here to read more
Source: Daily Independent
#Guinness #Orijin #aceroots
Prior to the launch of Orijin into the Nigerian market, little was known about many bitter drinks particularly among some certain class of the society. At best, the proliferations of brands such as Osomo, Alomo bitters among others was largely considered as inferior due to the caliber of people that were attracted to them.
But the arrival of Orijin, which many doubted its success, soon changed all that perception with Nigerians and beer drinkers embracing the new bitter drink. Having recorded success in attracting a large portion of beer drinkers, Orijin later launched out with three variants, including ready to drink.
However, if there is anything that continues to amaze many brand analysts, it is the manner in which the brand got acceptability, despite little effort to market the product.
Now that a new product, Ace Roots, has come to give Orijin and other known brands a run for their money in their marketplace, particularly in the area of category in which they play, there are feelings in some quarters, especially among brand handlers that the entrance is an indication that a tough battle may be lying ahead
click here to read more
Source: Daily Independent
#Guinness #Orijin #aceroots
