Temitope
Temitope Akinola
PZ Cussons Nigeria Plc has sealed a three-year partnership deal with Barclays Premier League leading club, Manchester City Football Club, The Nation reports.
The deal, which was announced during its public unveiling at the Wheatbaker Hotel, Ikoyi, Lagos, will see the club embedded in the Nigerian market and deliver increased fan base across Africa.
The partnership deal is expected to be driven through three of PZ's leading brands - Premier, Olympic and Robb.
The deal according to PZ will give its customers the opportunity to win a number of exclusive VIP match day experiences at the Etihad Stadium and also have opportunities to meet the players and watch private training sessions.
PZ Group Category & Brand Director, Mr. Tim Perman, noted that the company's commitment to Afrrica goes beyond the provision of quality products but also has a focus at bringing real consumer value through relevant content and services by igniting exceptional experiences to consumers.
Confirming the partnership, Manchester City Football Marketing Commercial Director, Omar Berrada who is in charge of Manchester City's commercial patnership brokerage said, “We are very pleased to add PZ Cussons to our existing partnerships in Africa. Nigeria, and Africa more broadly, are extremely important markets, where our fan base is continuing to grow. We will continue to build a strong relationship with PZ Cussons and are looking forward to providing fantastic experiences for their customers and our fans.”
The Nation
The deal, which was announced during its public unveiling at the Wheatbaker Hotel, Ikoyi, Lagos, will see the club embedded in the Nigerian market and deliver increased fan base across Africa.
The partnership deal is expected to be driven through three of PZ's leading brands - Premier, Olympic and Robb.
The deal according to PZ will give its customers the opportunity to win a number of exclusive VIP match day experiences at the Etihad Stadium and also have opportunities to meet the players and watch private training sessions.
PZ Group Category & Brand Director, Mr. Tim Perman, noted that the company's commitment to Afrrica goes beyond the provision of quality products but also has a focus at bringing real consumer value through relevant content and services by igniting exceptional experiences to consumers.
Confirming the partnership, Manchester City Football Marketing Commercial Director, Omar Berrada who is in charge of Manchester City's commercial patnership brokerage said, “We are very pleased to add PZ Cussons to our existing partnerships in Africa. Nigeria, and Africa more broadly, are extremely important markets, where our fan base is continuing to grow. We will continue to build a strong relationship with PZ Cussons and are looking forward to providing fantastic experiences for their customers and our fans.”
The Nation
