Vunderkind
Social Member
Promoters of Star lager beer from the stable of Nigerian Breweries Plc, have launched a series of activations geared towards deepening its association with football. For starters, the beer brand has partnered DSTV to beam all the football matches of the upcoming FIFA Football Mundial, to TV audiences.
Also, Star has also unveiled ex – internationals - Austin Jay Jay Okocha and Kanu Papillo Nwankwo as ambassadors for the brand’s football activation. The tagline ‘ShineOnNigeria’ was also recently announced as the rallying call for the country’s participation at the quadrennial event.
Speaking at the Star Football Activation unveil media parley, Marketing Director, Nigerian Breweries Plc, Walter Drenth, said: “Star lager beer’s support for the Nigerian entertainment sector, especially the music platform is well – known. As the true Nigerian beer brand that seeks to be a part of the lives of Nigerians, we have identified the football platform as an avenue to deepen our bond with the citizens of this great country. Indeed, the affinity which the average Nigerian has with football is legendary. I have heard people say that during football matches, Nigerians put aside all divisive sentiments and cheer our country’s representatives to victory.”
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Source: #ThisDay
Also, Star has also unveiled ex – internationals - Austin Jay Jay Okocha and Kanu Papillo Nwankwo as ambassadors for the brand’s football activation. The tagline ‘ShineOnNigeria’ was also recently announced as the rallying call for the country’s participation at the quadrennial event.
Speaking at the Star Football Activation unveil media parley, Marketing Director, Nigerian Breweries Plc, Walter Drenth, said: “Star lager beer’s support for the Nigerian entertainment sector, especially the music platform is well – known. As the true Nigerian beer brand that seeks to be a part of the lives of Nigerians, we have identified the football platform as an avenue to deepen our bond with the citizens of this great country. Indeed, the affinity which the average Nigerian has with football is legendary. I have heard people say that during football matches, Nigerians put aside all divisive sentiments and cheer our country’s representatives to victory.”
Click here to read more
Source: #ThisDay
