L
LequteMan
Guest
Ghana’s Kasapreko Company according to Vanguard has suspended its planned $50 million (about N8.2 billion) investment in Nigeria because of the adulteration of its product, Alomo bitters.
The company’s Group Managing Director, Kwabena Adjei, said that the company was on the verge of etsbalishing its manufacturing plant in Nigeria but put the investment on hold because of threats from adulteration which has reduced the brand equity of Alomo Bitters.
“We wanted to make a strong foot print in Nigeria and we have not cancelled the ambition but once we are able to get rid of those destroying the market and harming the lives of the people through faking of our product then we can decide to put the factory in place”, Adjei said.
“If we don’t fight the fake, we are hurting the government because fakers don’t pay tax. We are harming the consumers because fakers don’t use good product. Some of these fake products have been tested in our laboratory and I tell you that the result is shocking and unhealthy to consumers”, he added.
#AlomoBitters #Nigeria #Ghana #Kasapreko
The company’s Group Managing Director, Kwabena Adjei, said that the company was on the verge of etsbalishing its manufacturing plant in Nigeria but put the investment on hold because of threats from adulteration which has reduced the brand equity of Alomo Bitters.
“We wanted to make a strong foot print in Nigeria and we have not cancelled the ambition but once we are able to get rid of those destroying the market and harming the lives of the people through faking of our product then we can decide to put the factory in place”, Adjei said.
“If we don’t fight the fake, we are hurting the government because fakers don’t pay tax. We are harming the consumers because fakers don’t use good product. Some of these fake products have been tested in our laboratory and I tell you that the result is shocking and unhealthy to consumers”, he added.
#AlomoBitters #Nigeria #Ghana #Kasapreko
