FIFA, which has struggled to find commercial partners since it was battered by a corruption scandal last year, named a Russian bank as its first regional World Cup sponsor.
The global soccer body on Monday said Alfa Bank would “activate sponsorship initiatives” around the 2018 World Cup, which is being hosted by Russia.
FIFA said that, under a new commercial strategy for the World Cup, up to four packages were being offered for regional sponsors in each of the five regions.
It listed the regions as Europe, North America, South America, Middle East and Africa, and Asia.
It said there was a growing interest in the approach.
NAN
The global soccer body on Monday said Alfa Bank would “activate sponsorship initiatives” around the 2018 World Cup, which is being hosted by Russia.
FIFA said that, under a new commercial strategy for the World Cup, up to four packages were being offered for regional sponsors in each of the five regions.
It listed the regions as Europe, North America, South America, Middle East and Africa, and Asia.
It said there was a growing interest in the approach.
NAN
