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LequteMan
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MTN has emerged the most valuable brand in Nigeria in 2016, according to a survey carried out by Top 50 Brands Nigeria.
The telecoms firm came first with a rating of 90.1, which bettered Coca-Cola Nigeria, 84.7, and Guaranty Trust Bank, 81.8.
The list was made with these factors in play: consumer’s familiarity with the brand, its quality element, market/category leadership, innovation, spread, corporate social responsibility initiatives and several other factors.
“The summations of the values from these variables are keyed into the Brand Strength Measurement (BSM) Index,” said the Chief Exeutive Officer (CEO), Top 50 Brands Nigeria, Taiwo Oluboyede.
The telecoms firm came first with a rating of 90.1, which bettered Coca-Cola Nigeria, 84.7, and Guaranty Trust Bank, 81.8.
The list was made with these factors in play: consumer’s familiarity with the brand, its quality element, market/category leadership, innovation, spread, corporate social responsibility initiatives and several other factors.
“The summations of the values from these variables are keyed into the Brand Strength Measurement (BSM) Index,” said the Chief Exeutive Officer (CEO), Top 50 Brands Nigeria, Taiwo Oluboyede.
