Nigerian Breweries Plc, through its premium brand, Star Lager, has unveiled a partnership agreement with five of the biggest European football clubs Arsenal, Juventus, Real Madrid, PSG and Manchester City, reports Completesportsnigeria.com.
The event tagged Star Football Challenge took place on Wednesday at the Eko Hotel and Hotel Suites, Victoria Island, Lagos.
By virtue of the partnership, Star has become the “Official Beer Partner” of Arsenal, Juventus, Real Madrid, PSG and Manchester City.
Marketing Director, Nigerian Breweries Plc, Franco Maria-Maggi described the partnerships as a commitment from Star, Nigeria’s foremost beer brand, to bring new football experience to consumers and loyal fans of these clubs.
“The significance of this new partnership bestows Star lager rights to promote the brand’s association with Real Madrid, Arsenal, Juventus, Manchester City and PSG to millions of fans across Nigeria and beyond, supporting its vision to embrace an unrivalled passion of football,” he said.
The event tagged Star Football Challenge took place on Wednesday at the Eko Hotel and Hotel Suites, Victoria Island, Lagos.
By virtue of the partnership, Star has become the “Official Beer Partner” of Arsenal, Juventus, Real Madrid, PSG and Manchester City.
Marketing Director, Nigerian Breweries Plc, Franco Maria-Maggi described the partnerships as a commitment from Star, Nigeria’s foremost beer brand, to bring new football experience to consumers and loyal fans of these clubs.
“The significance of this new partnership bestows Star lager rights to promote the brand’s association with Real Madrid, Arsenal, Juventus, Manchester City and PSG to millions of fans across Nigeria and beyond, supporting its vision to embrace an unrivalled passion of football,” he said.
