Business DSTV Reduces Prices of Subscription Across Africa, Plans Increase In Nigeria

[ProfRem]

MultiChoice Limited, owners of DStv and GoTV, is set to reduce the monthly DStv subscription fees between 11 percent and 21 per cent from November 1, 2016 in several African countries, excluding Nigeria.

DStv would also add several exciting channels to the lower-tiered bouquets in the black nations to boost the content offering for cheaper packages and add content value.

The countries that would benefit from the offer are Kenya, Tanzania, Ghana, Uganda, Zimbabwe and Botswana, neglecting Nigeria, its biggest market, according to a report.

There are chances that the company may soon increase the subscription fee in Nigeria.



A top source close to the management of Multichoice Nigeria, who claimed anonymity due to the sensitivity of the issue, said that the company decided to slashed fees in the countries after it observed that about 40 per cent of its subscribers had refused to renew their subscriptions due to economic recession that bites harder their compared to Nigeria, which has been recently rated the biggest economy in the continent.

“To compensate our Nigerian viewers, we will introduce more amazing channels to the existing entertaining programmes” she revealed.

But in a quick response, a business lawyer, Bar. Seun Adewole, stated that while most Nigerians suffered in silence, foreign companies like Multichoice ripped them off their hard earned money.

 

[LequteMan]

They can well do whatever the heck they want to do, and there's little the government or any Nigerian can do to them.

After all, they have no real competition.

 

[ProfRem]

They can well do whatever the heck they want to do, and there's little the government or any Nigerian can do to them.

After all, they have no real competition.

We will report 'em to Dino MElaye. The only Nigerian Senator!

 

[curator]

But I am sure this increase will be for the top tier subscribers when new channels are introduced or is it to compensate for the woeful state of the Naira?

 

[LequteMan]

@curator we won't know that (if it'll be targeted at high-end consumers) until they eventually roll out the new bouquet prices.

...and I think they're doing it because of the woeful naira, and also to get more money.

 

[siteadmin]

@curator we won't know that (if it'll be targeted at high-end consumers) until they eventually roll out the new bouquet prices.

...and I think they're doing it because of the woeful naira, and also to get more money.

Yo are right!

 

[ProfRem]

But I am sure this increase will be for the top tier subscribers when new channels are introduced or is it to compensate for the woeful state of the Naira?

They are doing that because despite recession, Nigerians are still renewing subscription, which is not obtainable in other African countries.

For us to renew in critical economic mess like this... It shows we are dearly in need of the service hence, Increment.

Sales plan 101

 

[LequteMan]

This is sardonic sarcasm, @RemmyAlex